G2Play.net? Legit but please be cautious

Recently I was told by a friend that online game key stores such as G2play.net is selling games for cheap. Apparently there are also a lot of similar websites offering such service. So I started wondering if this kind of sites are legit. After some googleing I found out that the reception has been pretty mixed up. Some said they have no problem since day one; Some said their keys work, but they got blocked/disabled after a while; Or even worse, some of them got keys that are already in use. My immediate thought of it that it's all luck based and is not reliable.

This site (G2play.net) has a lot of games in their game catalog. Apparently they get their cdkeys cheap from retail stores from some Europe or Asia countries in bulk for cheap. They only sell the scan of game cdkeys and no retail box available. All games that have been purchased there must be activated via their respective platform (Steam, EA, Blizzard etc). Also the most tempting feature is the word "Instant Delivery".

Until yesterday when I was told again by my friend that they (G2play.net) have Counter-Strike (1.6 version not Source) for sale for 3.49 EUR. That was really a tempting offer. He asked me if the site could be trusted and I told him to give it a try. No big deal losing 3.49 EUR even if it's a scam right? So he registered for an account there and purchased the game with his PayPal.

After about 30 minutes, they finally e-mailed my friend. But instead of the game cdkey that he supposed to get, he got a reply below:

Hello sir/madam

Please send scan or photo of ID card, passport or driving license (valid goverment document not expired - in colour) with your order number.
We must confirm your identity.
It's nothing personal really. We must be very careful because we have many frauds...
It is important to provide any document proving your identity.
This is a one time procedure.
You will not be asked for it again in the future.
Sorry for any inconvenience caused.
Thank you for cooperation.

Best Regards
G2Play.net Team

First impression is, are they serious with their English? Now here comes the real problem, why would they need such information for such a simple transaction? So I told my friend to send them an e-mail to ask for their purpose of doing this. Here's their reply.

Hello sir/madam
Don't worry. We have to verify you, our system just show high risk. It's nothing personal really.
I promise we delete your ID card after that.
We want only see your name, surname, city you live, your date of birth and expiry date.
You can write on that it's for g2play.net, blank out your eyes etc.
It can be also photo using your cell phone.

So what the hell is this? Why would they need such a thing? I understand their intention to keep a copy of their customers identity, in case for fraud cases. But wow, really? They seem to be trustworthy, but not trustworthy enough to give your ID cards to. He sent another e-mail asking for further explanation and this is their reply:

If you dont wish to send Id we can refund your payment
Regards

Alright if they insist, then the deal is off. No further consideration needed. Luckily they are kind enough to offer full refund. At least they are not a scam.

My conclusion is this site (G2play.net) is surely legit, they are pretty fast at replying e-mails. But with this ridiculous ID scans thing, I cannot give them any better feedback than being lame. What good does it do to them? What difference does it make to them? I thought it was supposed to be a completely digital transaction without the need of real life identity proof, the buyer should be able to remain anonymous. Some more the payment has already been done. If you wish to purchase games for cheap and don't mind giving your personal details to them, I say go ahead and have fun. After all, they offer really cheap games; If you concern about your privacy, stay away from it by all mean!